Campaign:Digital

Last night, the event Campaign:Digital, which I hosted for the Greater Frederick Advertising Federation showcased three speakers, in three different areas of online marketing. The audience of the event was filled with eager to learn GFAF members, but also some of my Hood College MBA classmates as well.

David Gurzick, from Hood, gave a very insightful talk on the emergence of bad advertising in social networks. It seemed that the theme in the conversation was that no matter what network you work with, the method of advertising to that audience has not been perfected. The various iterations of Facebook’s ad injections, have only bother or lightly inconvenienced its users, not driven them to click on ads.

Jason Gindele, from Real Magnet, reminded us all of the true effectiveness of email marketing. I had almost forgot about the power this medium has not only the awareness marketing, but in relationship marketing as well. The tool his company provides, Magnet Mail is a simply amazing and worth checking out for large scale email campaigns. I think its time to look at email again.

And finally, Justin Seibert of Direct Marketing Online, gave a fun and insightful primer in the SEO and PPC. It was basic, but did explore some of the tactics and general state of the market in search. The field is getting so broad and competitive that I forecast that more SEO and PPC marketing firms like his will be come fixtures in advertising, if they are not already.

All three of these speakers did a wonderful job of working the audience and delivering some great information for everyone. Hopefully we will present another event like this with the GFAF for the local advertising community. If you attended this event and have feedback, please let me know.