Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Archive for the ‘Advertising’ Category
Exploring Digital Metrics, Part 1
June 24th, 2010 / Advertising, Features, linkedin, Retention, SubscribedDo you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Sunoptics aquires our client HUVCO L.L.C.
December 18th, 2009 / Advertising, News & Press, Small BusinessWe are very happy to announce that one of our first clients, HUVCO LLC has been acquired by Sunoptics, a national supplier of daylighting to mega-stores such as Wal-mart, Best [...]
New Features added to Google Analytics
December 3rd, 2009 / Advertising, Features, Small Business, TechnologyGoogle, Inc. has released a series of updates for the widely available Analytics software. These updates increase the amount of insight and metrics you can observe from your analytic accounts. [...]
Its been roughly three weeks since the news that Michael Jackson has departed this earth. While millions of fans across the world watched TV and picked up newspapers to get [...]
Do you see people putting Dell or HP stickers on their things? No. Their brands are not cults. As business owners and marketers the greatest achievement we could ever have [...]
Google Changes Editorial Guidelines for Pay-Per-Click
May 15th, 2009 / Advertising, Features, ProductivityGoogle Inc. is changing a critical part of its editorial policy when it comes to pay-per-click ads. According to a Reuters release today, Google is going to start allowing the [...]
