It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
Archive for the ‘Features’ Category
Exploring Digital Metrics, Part 1
June 24th, 2010 / Advertising, Features, linkedin, Retention, SubscribedDo you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Tobin Lehman Design + Interactive Takes Home the Silver
March 15th, 2010 / Features, Graphic Design, linkedin, News & PressTobin Lehman Design + Interactive is proud to announce the receipt of three Silver ADDY™ Awards at the 2010 Greater Frederick Advertising Federation ADDY™ Awards ceremony. Awards are presented each [...]
New Features added to Google Analytics
December 3rd, 2009 / Advertising, Features, Small Business, TechnologyGoogle, Inc. has released a series of updates for the widely available Analytics software. These updates increase the amount of insight and metrics you can observe from your analytic accounts. [...]
Sustainable Practices at Tobin Lehman
November 7th, 2009 / Features, News & Press, Productivity, Small BusinessBeing a small office gives us some great advantages over many businesses, but one thing that we continually look to improve is our sustainability practices. Sustainability is simply how well [...]
We are proud to announce the successful completion of year one of Tobin Lehman Design + Interactive! We would like to thank all our clients and colleagues who supported this [...]
